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This page is dedicated to the acknowledgement of the people and companies which make it possible to produce Aunt Em's products. To market a product three basic elements are needed:
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The Snappy Popcorn Co., K & W Popcorn Inc, and the
Weaver Popcorn Co. all provide excellent raw popcorn expertly classed and sized. Their high quality popcorn is the best secret ingredient anyone could
possibly hope for.
Aunt Em's would also like to acknowledge C. Cretors and Company for their excellent equipment and expertise in the art of
preparing popcorn. C. Cretors and Company is the oldest popcorn equipment company in the world and a legend within the industry.
One of the least noticed and most important elements needed to market any product is packaging. From the flexible bag the product is placed in to the stretch wrap
used to secure and protect the boxes on the pallets, and even the pallets themselves represent precisely designed materials to accomplish the specific task of protecting
the product's freshness and integrity. Packaging is truly a science and Aunt Em's has been very fortunate to discover the following companies. They have the expertise
to understand the science and the years of experience to help a customer find the right materials to meet their needs.
Protecting the product is just one of the jobs the packaging has to do. The packaging must also catch the eye of a customer and inform them of the type and
quality of the product within the package. To accomplish these tasks a graphic artist is needed. Not just any artist will do though, because printing on flexible
packaging material is also a science of its own. Fortunately Milprint has an in house graphic arts department. Since Milprint operates their own art department,
they can keep prepress expenses and delays to a minimum.
Having a product made from the best possible ingredients prepared by the best equipment around with packaging material specifically formulated to
protect the product and printed with the best design imaginable will get you exactly no where though. The product must be precisely measure and
sealed inside the packaging material to be a saleable good. Of course this seemly simple little task must be accomplished in about one second. The
bag isn't a bag yet, it's just a roll of plastic film. It must be formed into a bag shape and sealed airtight. Actually the bag must be airtight to keep the air
out, because the air must be flushed out of the bag and replaced by nitrogen to further extend the freshness of the product. To accomplish this tricky
little task Aunt Em's Gourmet Popcorn uses a Yamato
combination scale to portion the product and a Hayssen packaging
machine to convert the packaging material from roll stock to a sealed bag.
Getting the product in a sealed bag is certainly a major benchmark of any production line, but wholesales and retailers don't buy anything by the item.
To combine the individual bags into a saleable group, a different type of packaging is needed. This package must protect the delicate product sealed
inside the vulnerable plastic film bag. Of course the best package for the job is a box, but not just any old plain box will do. The box has to do more then
protect the product, it must also serve as a point of sale display if needed.
The second and third steps on the path to market a product are intertwined so much it is hard to say which comes first, but a product can't be sold unless it
is displayed for customers to discover. A product can't be displayed without distribution paths and agreements for space in a retail outlet for the product to be
displayed.. What distribution paths really mean is finding retail customers interested in carrying a product; and wholesale distributors with the means by which to
get it to them. This step is arguably more difficult than the product creation and manufacturing step. Since producers from around
the world develop literally thousands of new products each year, it can be very difficult to get interest from brokers, wholesalers, and retailers. Given this
intense competition Aunt Em's is proud to have products represented by:
DISTRIBUTORS
RETAILERS
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| 405 East First Street | Deer Creek IL 61733 | Phone: (309) 447-6612 | Fax: (309) 447-6613 |
